Description
- New business models for artists: Going to the extreme
- The use of social media and website development as marketing and publicity tools and what does and doesn't work
- The confusion between the "art-buying public" and the "general public" and their differences
- New suggestions for establishing and calculating prices for artwork
- Neighborhood gentrification and the growing challenges of securing a reasonably priced live/work space
- How dealers find artists, how to negotiate with dealers, and how to understand a dealer's agenda
Using her own experiences as an artist as well as the experiences of her clients, Michels crafts a must-read guidebook for anyone interested in embarking upon a successful career as an artist.
Author: Caroll Michels
Publisher: Allworth
Published: 04/10/2018
Pages: 368
Binding Type: Paperback
Weight: 0.90lbs
Size: 8.90h x 6.00w x 0.90d
ISBN13: 9781621536130
ISBN10: 1621536130
BISAC Categories:
- Art | Business Aspects
- Art | Reference
- Business & Economics | Personal Success
About the Author
Caroll Michels is a career coach and artist-advocate. She has helped thousands of artists launch and sustain their careers in the United States, Canada, Europe, Asia, and South and Central America. Her artwork has been exhibited in museums, including the Georges Pompidou Museum in Paris, Haus Am Waldsee: Internationale Kunst in Berlin, and the Walker Art Center in Minneapolis, Minnesota. Michels has received numerous grants, including those awarded by the National Endowment for the Arts and the International Fund for the Promotion of Culture/UNESCO. Michels lived in Manhattan for more than twenty-five years and is now based in Sarasota, Florida.