Implementing Value Pricing

"The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws. This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital." Focused on the art of pricing commensurate with external value created, this volume uniquely views value as seen through the eyes of the customer. This is an essential resource for professionals in the accounting, law, IT, advertising, consulting, architectural, actuarial, and engineering fields."--

Author: Ronald J. Baker
Publisher: Wiley
Published: 12/28/2010
Pages: 400
Binding Type: Hardcover
Weight: 1.32lbs
Size: 9.10h x 6.10w x 1.50d
ISBN13: 9780470584613
ISBN10: 0470584610
BISAC Categories:
- Business & Economics | Accounting | Managerial
- Business & Economics | Corporate Finance | General
- Business & Economics | Strategic Planning

About the Author

RONALD J. BAKER is the author of Professional's Guide to Value Pricing, Sixth Edition, The Firm of the Future, Pricing on Purpose, Measure What Matters to Customers, and Mind Over Matter. He is founder of VeraSage Institute, the leading think tank dedicated to teaching value pricing to professionals around the world.