Description
Black & white print.
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author: Lawrence J. Gitman, Carl McDaniel, Amit Shah
Publisher: Independently Published
Published: 05/19/2023
Pages: 742
Binding Type: Paperback
Weight: 3.72lbs
Size: 11.00h x 8.50w x 1.48d
ISBN13: 9781998109302
ISBN10: 1998109305
BISAC Categories:
- Business & Economics | Business Ethics
- Business & Economics | Human Resources & Personnel Management
- Business & Economics | Entrepreneurship
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