Description
Your Business Brain
details data-proven methods that will make your sales, marketing and business development measurably more effective.
What makes this book unique:
The methods detailed here are backed by hard data and grounded in the statistical analysis of the success and failure of more than 4,000 new products and services, and more than 6,000 innovation teams.
The research quantifies the impact of a back-to-basics, customer-focused approach to sales, marketing and business development. It also uncovers ways to measurably increase effectiveness in today's super competitive, time-compressed and overstressed marketplace.
"America's #1 New Product Idea Man"
--Inc. Magazine
"Hall's book is a damn good read...because he's a damn good storyteller. But, speaking as an engineer-business analyst, it is credible because it is supported by a ton of (VERY HARD) data. I LOVE THIS BOOK. (And I rarely--never before, truth be told--go that far.) PLEASE. P.L.E.A.S.E. Read--and ingest--this book. PLEASE."
--Tom Peters, Co-Author, In Search of Excellence
"Eureka Ranch's unconventional approach has won raves from some of the biggest corporations in the country."
--CNN
"Doug Hall has a method to his madness, a rigorous, quantifiable process for inventing breakthrough ideas for clients. Unlike many creative gurus hustling ideation wares in the corporate marketplace, Doug makes it imperative that his Eureka Inventing processes are quantified every step of the way.
--Todd Datz, Features Editor, CIO Magazine
"Doug Hall's unique and effective approach to creating ideas is stimulating, embracing, and fun--and the results explode with new possibilities. It is truly a winning experience in ideas and self-confidence."
--Ron Nicodemus, Conference Director, Walt Disney Institute
Author: Doug Hall
Publisher: Adventure Publications
Published: 04/01/2005
Pages: 320
Binding Type: Paperback
Weight: 1.10lbs
Size: 9.00h x 6.00w x 0.80d
ISBN13: 9781578601790
ISBN10: 1578601797
BISAC Categories:
- Business & Economics | Small Business | General
- Business & Economics | Development | Business Development
- Business & Economics | Strategic Planning
About the Author
Doug Hall has been named one of America's top experts on business growth by "Inc. Magazine," "A&E Top 10," "CIO Magazine," "The Wall Street Journal" and "DATELINE NBC." Doug started his entrepreneurial career at the age of twelve developing and marketing a line of learn to juggle kits and magic tricks. After earning a degree in chemical engineering, he joined Procter and Gamble, where he rose to the rank of Master Marketing Inventor and in one twelve-month period developed and introduced a record nine new business initiatives. After ten years at P&G he retired to pursue his vision of the American dream. With three credit cards for financing and his basement as his office, he founded what is today known as the Eureka! Ranch. Doug's focus on data-proven methods has earned the Eureka! Ranch an 88% client repeat rate since its founding in 1986. A national study found the average U.S. household uses 18 products or services that Doug and his team have helped develop. Following six years of R&D, Doug founded Merwyn Technology. Merwyn is a patent-pending computer model that helps managers make smarter marketing and business development decisions. "Fortune Small Business" magazine named Merwyn "one of the top emerging technologies in America." Today, Doug is on a quest to share his data-proven wisdom with owners of businesses of all sizes. The Canadian TV show "Venture" had this to say about Doug: "Hall is a corporate Robin Hood. He takes from his big corporate clients and gives to small businesses. This super consultant helps entrepreneurs rebuild their businesses." Doug and his family split their time between a 170-year-old homestead in Cincinnati, Ohio, USA, and a 140-year-old farmhouse in Springbrook, Prince Edward Island, Canada. Doug can be reached at doug@doughall.com.