Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire by Smith, Paul
Roll over image to zoom in Click on image to zoom
Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire by Smith, Paul

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Amacom
Price:
$29.39

Description

Whether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today's leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.

Author: Paul Smith
Publisher: Amacom
Published: 08/10/2012
Pages: 288
Binding Type: Hardcover
Weight: 0.95lbs
Size: 9.10h x 6.40w x 1.10d
ISBN13: 9780814420300
ISBN10: 0814420303
BISAC Categories:
- Business & Economics | Business Communication | General
- Business & Economics | Management | General
- Business & Economics | Leadership

About the Author
PAUL SMITH is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated leadership and communications trainer for P&G's management training colleges.