Managing Brand You: 7 Steps to Creating Your Most Successful Self

Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building that can help anyone achieve greater professional success. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You offers readers a start-to-finish guide in which they will learn how to: conduct a self-analysis, create a unique identity, define their objectives, discover their passions, create a plan, put that plan into action, and monitor their progress. We all have qualities that shape and influence how the people in our lives see us and how we see ourselves. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that helps them reach their career goals.

Author: Jerry Wilson, Ira Blumenthal
Publisher: Amacom
Published: 07/16/2008
Pages: 256
Binding Type: Paperback
Weight: 0.70lbs
Size: 9.00h x 6.10w x 0.50d
ISBN13: 9780814437759
ISBN10: 0814437753
BISAC Categories:
- Self-Help | Personal Growth | Success
- Self-Help | Communication & Social Skills
- Business & Economics | Careers | Job Hunting

About the Author

Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company.

Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestle, and American Airlines.