Description
Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.
Author: Rand Irshaidat
Publisher: Academica Press
Published: 03/10/2023
Pages: 224
Binding Type: Hardcover
Weight: 1.03lbs
Size: 9.00h x 6.00w x 0.56d
ISBN13: 9781680537253
ISBN10: 1680537253
BISAC Categories:
- Business & Economics | Marketing | General
- Social Science | General
- Education | General
About the Author
Dr. Rand Irshaidat is Associate Professor in Marketing at the Princess Sumaya University for Technology in Amman, Jordan. She graduated in marketing from the University of Jordan and the University of Surrey. She received her Ph.D. in politics from York University, studying public diplomacy as a form of political marketing. She worked in banking before perusing her Ph.D.