Marketing Knowledge

Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising. Reviews "A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will." - Les Binet, Head of Effectiveness, adam&eveDDB "There can be no doubt that what the world of marketing needs is a bit more knowledge and a bit less ignorance. This, therefore, is a very timely and well written book from Dominic." Mark Ritson, Brand Consultant

Author: Dominic Twose
Publisher: Lulu.com
Published: 04/29/2019
Pages: 332
Binding Type: Hardcover
Weight: 1.41lbs
Size: 9.00h x 6.00w x 0.88d
ISBN13: 9780244818081
ISBN10: 0244818088
BISAC Categories:
- Business & Economics | General

This title is not returnable