Mission Matters: Relevance and Museums in the 21st Century

This book provides a fresh and practical look on mission statements and strategic thinking. Anderson lays out the importance of mission statements while providing useful examples of vision, values, and other components typically a part of a museum's strategic framework. This book takes the discussion to the present and into the future.

Author: Gail Anderson
Publisher: American Alliance of Museums
Published: 06/12/2019
Pages: 206
Binding Type: Paperback
Weight: 1.08lbs
Size: 11.00h x 8.50w x 0.44d
ISBN13: 9781538103487
ISBN10: 1538103486
BISAC Categories:
- Business & Economics | Museum Administration and Museology
- Reference | General

About the Author
Gail Anderson has dedicated much of her time over her 40+ year career researching, amassing and sharing resources and new ideas to advance the museum field. With all the pressures that museum leaders face on a daily basis, her goal has been to make resources easily available with practical and accessible approaches ad tools. Anderson, president of Gail Anderson & Associates (GA&A) works with museum leaders facilitating institutional transformation, building institutional and leadership capacity, and expanding community and global relevance. GA&A works with museums on strategic planning, organizational restructuring, institutional assessment and development, board development, as well as individual coaching. She has worked with more than 65+ clients and completed over 105+ projects, the majority of which are repeat clientele speaking to long-term relationships.