Description
Increase marketing impact with the right advertising
Introduces a novel measurement and analysis tool based on neuroscience
Shows how marketing spend can be used effectively
Author: Elke Schwarz
Publisher: Springer
Published: 12/14/2022
Pages: 185
Binding Type: Hardcover
Weight: 1.00lbs
Size: 9.29h x 6.38w x 0.16d
ISBN13: 9783658386320
ISBN10: 3658386320
BISAC Categories:
- Business & Economics | Marketing | Research
- Business & Economics | Consumer Behavior | General
- Business & Economics | Management | General
About the Author
Elke Schwarz is a marketing expert and managing director of the Institute for Sales and Marketing Excellence. There she deals primarily with the topics of neuro-sales and marketing as well as with methods of "Emotion Selling". In this function she developed the SDMI method herself. She gives lectures on the subject of the unconscious effectiveness of advertising, advises companies as well as advertising agencies and gives sales training courses. She is also co-author of the book "Emotion Selling" (2nd edition 2015) published by Springer Gabler.