Description
This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book's content takes our current understandings of Canadian political marketing in new directions.
Author: Jamie Gillies
Publisher: Palgrave MacMillan
Published: 06/10/2023
Pages: 162
Binding Type: Hardcover
Weight: 0.80lbs
Size: 8.27h x 5.83w x 0.44d
ISBN13: 9783031344039
ISBN10: 3031344030
BISAC Categories:
- Political Science | Political Ideologies | Democracy
- Business & Economics | Marketing | General