Description
These are the first words of Anthony Butler's Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention.
Two years into running his own digital agency, Butler was stunned when a new client left. The work was good, they said, but the results weren't consistent. So Butler set out to fix it-to design a reliable digital marketing system that would always come out ahead.
The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise. Whether you're competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.
Author: Anthony L. Butler
Publisher: Lioncrest Publishing
Published: 10/11/2022
Pages: 232
Binding Type: Hardcover
Weight: 0.95lbs
Size: 8.50h x 5.50w x 0.69d
ISBN13: 9781544534251
ISBN10: 1544534256
BISAC Categories:
- Business & Economics | Marketing | Direct
- Business & Economics | Marketing | Industrial
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