Description
Black & white print.
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.
Author: Maria Gomez Albrecht, Mark Green, Linda Hoffman
Publisher: Independently Published
Published: 05/16/2023
Pages: 710
Binding Type: Paperback
Weight: 3.56lbs
Size: 11.00h x 8.50w x 1.42d
ISBN13: 9781998109142
ISBN10: 1998109143
BISAC Categories:
- Business & Economics | Marketing | Research
- Business & Economics | International | Marketing
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