Description
- Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.
- Each chapter is structured around easy-to-follow guidelines.
- Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.
- This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.
- Exercises at the end of each chapter allow students to practice their newly acquired skills.
- Students learn that using questionnaires in research is both an art and a science--with principles that need to be followed for efficient, effective data collection.
- Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.
- We've had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.
Author: Mildred Patten
Publisher: Routledge
Published: 01/01/2014
Pages: 154
Binding Type: Paperback
Weight: 1.50lbs
Size: 10.90h x 8.50w x 0.70d
ISBN13: 9781936523313
ISBN10: 1936523310
BISAC Categories:
- Medical | Psychiatry | General
- Psychology | Research & Methodology
- Social Science | Research
This title is not returnable