Rhetoric: The Art of Persuasion


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Description

When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.

Author: Andrew Aberdein, Adina Arvatu
Publisher: Bloomsbury USA
Published: 02/23/2016
Pages: 64
Binding Type: Hardcover
Weight: 0.40lbs
Size: 6.70h x 5.70w x 0.50d
ISBN13: 9781632864437
ISBN10: 1632864436
BISAC Categories:
- Language Arts & Disciplines | Rhetoric
- Language Arts & Disciplines | Writing | Composition
- Language Arts & Disciplines | Linguistics | Historical & Comparative

About the Author
Andrew Aberdein is Professor of Philosophy at the School of Arts and Communication, Florida Institute of Techonology. He lives in Melbourne, Florida. Adina Arvatu is a specialist in philosophy and comparative literature, living in Melbourne, Australia.