Scientific Advertising

In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: - how advertising laws are established - the importance of just salesmanship - why businesses must offer service - mail order advertising: what it teaches - what makes headlines effective - understanding customer psychology - how to use art in advertising - how to use samples - the best way to test campaigns - the impact of negative advertising - and much more. American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.

Author: Claude C. Hopkins
Publisher: Cosimo Classics
Published: 09/01/2010
Pages: 92
Binding Type: Hardcover
Weight: 0.59lbs
Size: 8.50h x 5.50w x 0.38d
ISBN13: 9781616403935
ISBN10: 1616403934
BISAC Categories:
- Business & Economics | Marketing | Direct
- Business & Economics | Advertising & Promotion
- Business & Economics | Industries | Media & Communications