Description
LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD - "A must-read for anyone interested in starting a new business."--Moiz Ali, CEO, Native
E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.
Author: Jesse Horwitz
Publisher: Currency
Published: 02/18/2020
Pages: 304
Binding Type: Hardcover
Weight: 0.90lbs
Size: 8.30h x 5.60w x 1.20d
ISBN13: 9781984826268
ISBN10: 1984826263
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | New Business Enterprises
- Business & Economics | Marketing | Direct
About the Author
Jesse Horwitz is co-founder and co-CEO at Hubble, one of America's fastest-growing direct-to-consumer e-commerce companies. Horwitz and co-founder Ben Cogan earned spots on Forbes's 30 Under 30 list in 2016 and over the past two years have extended Hubble's footprint around the world. Horwitz wrote and published Selling Naked, a how-to and guidance book on direct-to-consumer marketing. Horwitz is also co-founder at Mockingbird, a baby stroller brand, and BZR, a one-stop shop DTC platform, as well as a board member for Andie Swim, a fashion and apparel company. Horwitz is currently active in advising Resolved CX, a customer service platform for direct-to-consumer companies; AdCouncil, an online campaign to optimize voter registration for the 2020 election; and Humanity Forward, a non-profit dedicated toraising money for those devastated by the COVID-19 pandemic.