Description
Media technology shapes the advance modern society. Media has so much powerful impact on society that it has become extensions of our senses and our self‟s. The content and the message do not matter instead the technology and medium matters. It is the medium or technology that changes pace or pattern of human affairs. The medium is the message because it is the medium that shapes and controls the scale or pace and form of human association and action (McLuhan, 1964).
Author: Sarika Gupta
Publisher: Sarika Gupta
Published: 01/12/2023
Pages: 290
Binding Type: Paperback
Weight: 0.86lbs
Size: 9.00h x 6.00w x 0.61d
ISBN13: 9787761018673
ISBN10: 7761018677
BISAC Categories:
- Health & Fitness | General
- Computers | Internet | Social Media
- Business & Economics | General