Description
This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.
Foster, O'Reilly and D vila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.Author: George Foster, Norm O'Reilly, Antonio Dávila
Publisher: Routledge
Published: 08/10/2020
Pages: 626
Binding Type: Paperback
Weight: 3.30lbs
Size: 9.90h x 6.90w x 1.20d
ISBN13: 9780367356064
ISBN10: 0367356066
BISAC Categories:
- Sports & Recreation | Business Aspects
- Business & Economics | General
- Sports & Recreation | Reference
About the Author
George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA.
Norm O'Reilly is Dean of the Graduate School of Business at the University of Maine in Portland, Maine, USA.
Antonio Dávila is Professor, HEC Business School, University of Lausanne, Switzerland.
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