Story is the Strategy: How Strategic Narrative Transforms Brands

The world's most successful organizations all share one thing in common: they know how to tell their story in a clear, compelling way. Developed by strategic brand storytelling firm Woden, Story is the Strategy lays out how organizations can develop their own brand story, and use it to align their teams, clarify their strategy, engage their customers, and achieve significant growth.

Author: Woden
Publisher: Blurb
Published: 02/06/2020
Pages: 160
Binding Type: Paperback
Weight: 0.65lbs
Size: 9.00h x 6.00w x 0.43d
ISBN13: 9781714393398
ISBN10: 1714393399
BISAC Categories:
- Business & Economics | General