Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

Author: Sally J. Patterson, Janel M. Radtke
Publisher: Wiley
Published: 01/27/2009
Pages: 288
Binding Type: Hardcover
Weight: 1.50lbs
Size: 10.26h x 7.36w x 1.02d
ISBN13: 9780470401224
ISBN10: 0470401222
BISAC Categories:
- Business & Economics | Nonprofit Organizations & Charities | General
- Business & Economics | Marketing | General

About the Author

SALLY J. PATTERSON is the President of Radiant Communications, Inc., a strategic communications firm that counsels nonprofit leaders on organizational issues including communications planning, executive coaching, and leadership transitions. Based in Washington, D.C., she has more than thirty years of strategic communications and public policy expertise including ten years with public opinion research firms. She has provided strategic communications consultation and training to more than 700 nonprofit organizations.

JANEL M. RADTKE--considered a pioneer in open-access communications among nonprofits--brought home to many the importance of the person in the technology equation. She was the founder and president of Radiant Communications, Inc., until her death in 1999. Before that, she garnered twenty years of experience helping nonprofits and educational institutions shape communication strategies and navigate a rapidly changing technological environment.