Description
Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident or an internal misstep, every major company or institution will find itself scrutinized, its normal operations disrupted, and its reputation and business continuity threatened at some point--and how it prepares for, and reacts to, a crisis can make a critical difference in the ultimate outcome of events. This book focuses on strategic crisis communication as a function of three elements: 1. crisis preparation--establishing a robust and nimble infrastructure and plans, in advance of any crisis 2. crisis management--rapidly gathering information, activating and adjusting plans, making decisions, and relentlessly monitoring outcomes 3. crisis communication--reaching multiple audiences, on multiple platforms, with clear, consistent, and purposeful messages that tell the truth and defend the organization. Bringing together best practices gleaned from hundreds of recent case studies, this book is an unmatched resource enabling corporate communications and PR professionals, and the organizations that employ them, to understand how to weather any reputational storm that may threaten their enterprise.
Author: James O'Rourke, Jeffrey Smith
Publisher: Routledge
Published: 06/23/2023
Pages: 246
Binding Type: Paperback
Weight: 0.78lbs
Size: 9.00h x 6.00w x 0.55d
ISBN13: 9781032342580
ISBN10: 1032342587
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Business Communication | General
- Business & Economics | Business Ethics
About the Author
James Scofield O'Rourke, IV
James S. O'Rourke is an American rhetorician and professor of management with a global reputation in business education. He has taught for more than 30 years at the University of Notre Dame, pursuing research specialties in crisis management, change communication, and reputation management. He is the author of numerous academic texts and trade books, and is directing editor of nearly 400 business school case studies.
Jeffrey A. Smith
Jeffrey A. Smith leads Strategic Corporate Communications, counselling on crisis management, employee communications and professional staffing. Formerly Vice President, North American Corporate Communications, at American Honda Motor Co., Inc., he was a trade association executive and senior staff member in the United States Congress. He holds a Bachelor of Arts degree from Georgetown University.
This title is not returnable