Strategy Maps: Converting Intangible Assets Into Tangible Outcomes

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the strategy map--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual aha! for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.

Author: Robert S. Kaplan, David P. Norton
Publisher: Harvard Business Review Press
Published: 02/01/2004
Pages: 480
Binding Type: Hardcover
Weight: 1.90lbs
Size: 9.30h x 6.40w x 1.60d
ISBN13: 9781591391340
ISBN10: 1591391342
BISAC Categories:
- Business & Economics | Forecasting
- Business & Economics | Investments & Securities | General
- Business & Economics | Finance | General