Structuring Design: Graphic Grids in Theory and Practice

In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. This publication offers a compact mix of explanations, practical tips, and background information on the topic. At its center is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, the author discusses the design process itself with answers to seemingly simply questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary.

Author: Ulysses Voelker
Publisher: Niggli
Published: 10/22/2019
Pages: 176
Binding Type: Hardcover
Weight: 1.40lbs
Size: 10.00h x 7.10w x 0.70d
ISBN13: 9783721209945
ISBN10: 372120994X
BISAC Categories:
- Design | Graphic Arts | Typography
- Design | Reference
- Art | Study & Teaching