The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did

More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.

Author: Julian Watkins
Publisher: www.bnpublishing.com
Published: 10/01/2013
Pages: 252
Binding Type: Hardcover
Weight: 1.93lbs
Size: 11.00h x 8.50w x 0.63d
ISBN13: 9781607966340
ISBN10: 1607966344
BISAC Categories:
- Business & Economics | Marketing | General