Description
Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice.
Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing.
This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs.
Author: Nerys Fuller-Love
Publisher: Routledge
Published: 07/10/2020
Pages: 114
Binding Type: Hardcover
Weight: 0.60lbs
Size: 8.60h x 5.40w x 0.50d
ISBN13: 9780367353322
ISBN10: 0367353326
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | Small Business | General
- Business & Economics | Finance | General
About the Author
Nerys Fuller-Love is Reader in the Business School in Aberystwyth University and has written numerous articles on entrepreneurship in refereed journals.
This title is not returnable