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Description

A history of the Blue Cross and Blue Shield system, America's largest and oldest health insurer, from its beginnings to the 1990s. It draws on company archives and shows how its management has pursued the goal of health care coverage over seven decades of social and economic change.

Author: Robert M. Cunningham
Publisher: Northern Illinois University Press
Published: 08/01/1997
Pages: 324
Binding Type: Hardcover
Weight: 1.55lbs
Size: 9.33h x 6.34w x 1.07d
ISBN13: 9780875802244
ISBN10: 0875802249
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Business & Economics | Insurance | Health

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