The Disruptors: How 15 Successful Businesses Defied the Norm


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Description

Fearless, innovative, driven and daring. These are the qualities of a disruptor: a business that is willing to take risks to achieve incredible success.

In The Disruptors, leading business journalist Sally Percy investigates the stories behind some of the world's most innovative businesses, who took unconventional and trailblazing approaches to overcome the competition and achieve success.

Spotify, Nintendo, TikTok and A24. These are all businesses that have taken disruptive pathways to success and have redefined their industries. The Disruptors dives into the strategies behind these stories, offering valuable insights into innovative and daring entrepreneurship.

Author: Sally Percy
Publisher: Kogan Page
Published: 09/24/2024
Pages: 280
Binding Type: Hardcover
Weight: 0.89lbs
Size: 8.00h x 5.00w x 0.69d
ISBN13: 9781398616509
ISBN10: 1398616508
BISAC Categories:
- Business & Economics | Motivational
- Business & Economics | Entrepreneurship
- Business & Economics | Leadership

About the Author
Sally Percy is a freelance journalist, editor and author, specializing in the business and finance sectors. She is Editor of Edge, the official magazine of the Institute of Leadership & Management, and is a contributor to Forbes. She frequently makes radio appearances and writes for various publications, including The Telegraph, The Times, Accounting and Business, CFO World and Economia. She is the author of 21st Century Business Icons, also published by Kogan Page and is based in London, UK.