Description
The Emerald Handbook of ICT in Tourism and Hospitality examines the immense, widespread and ongoing changes that digital technologies are having on the tourism and hospitality industries globally.
An international range of contributors present key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes effecting these industries, including destination promotion, marketing contexts, service promotion and smart city involvement.
Chapters explore new developments on a wide range of contemporary issues, including: - ICT, sustainable development and implications for the tourism industry - the role of mobile technology for tourism development - influencer marketing for tourism and hospitality - online tracking - factors influencing Generation Y tourism choices - cross country cases of ICT application in tourism and hospitality.
The Emerald Handbook of ICT in Tourism and Hospitality is aimed primarily at global tourism academics and researchers, however graduate students of tourism and academics will also find this book to be of interest.
Author: Azizul Hassan
Publisher: Emerald Publishing Limited
Published: 11/30/2020
Pages: 544
Binding Type: Hardcover
Weight: 2.60lbs
Size: 9.10h x 6.10w x 1.30d
ISBN13: 9781839826894
ISBN10: 1839826894
BISAC Categories:
- Business & Economics | Industries | Hospitality, Travel & Tourism
- Computers | Information Technology
- Business & Economics | Information Management
An international range of contributors present key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes effecting these industries, including destination promotion, marketing contexts, service promotion and smart city involvement.
Chapters explore new developments on a wide range of contemporary issues, including: - ICT, sustainable development and implications for the tourism industry - the role of mobile technology for tourism development - influencer marketing for tourism and hospitality - online tracking - factors influencing Generation Y tourism choices - cross country cases of ICT application in tourism and hospitality.
The Emerald Handbook of ICT in Tourism and Hospitality is aimed primarily at global tourism academics and researchers, however graduate students of tourism and academics will also find this book to be of interest.
Author: Azizul Hassan
Publisher: Emerald Publishing Limited
Published: 11/30/2020
Pages: 544
Binding Type: Hardcover
Weight: 2.60lbs
Size: 9.10h x 6.10w x 1.30d
ISBN13: 9781839826894
ISBN10: 1839826894
BISAC Categories:
- Business & Economics | Industries | Hospitality, Travel & Tourism
- Computers | Information Technology
- Business & Economics | Information Management
About the Author
Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He is the editor of Tourism Marketing in Bangladesh: An Introduction (2020), and is co-editor of Tourism Events in Asia: Marketing and Development (2018).
Anukrati Sharma is Associate Professor in the Faculty of Commerce and Management, University of Kota, Kota, Rajasthan, India. She is the editor ofSustainable Tourism Development: Futuristic Approaches (2019), and is co-editor of Tourism Events in Asia: Marketing and Development (2018).