Description
Author: John W. Jacobsen
Publisher: Rowman & Littlefield Publishers
Published: 09/30/2017
Pages: 356
Binding Type: Hardcover
Weight: 2.35lbs
Size: 10.90h x 8.40w x 0.90d
ISBN13: 9781442271371
ISBN10: 144227137X
BISAC Categories:
- Business & Economics | Museum Administration and Museology
- Reference | General
About the Author
John W. Jacobsen, president of White Oak Associates, Inc., has over four decades of international experience as a museum analyst, planner, and producer. He was also associate director of the Museum of Science in Boston. During that time, the Museum served 2.2 million visitors during a twelve-month period, an unsurpassed record. Before that management position and since then, Jacobsen and White Oak have led strategic planning and marketing initiatives for over one hundred museums through hundreds of commissions. Recent projects represent over a billion dollars of actual and anticipated investment in new and expanding museums internationally. White Oak's museum analysis and planning integrate impact and economic indicators with conceptual and creative planning.