Description
Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate complex issues and landscapes. It's hard work, and it relies on building relationships between board members who govern, clients and members who enjoy or rely on services, and supporters who take action and donate to advance the organization's mission.
Communicating clearly and effectively is critical to building strong relationships, but many nonprofits are under-resourced communicators. They lack staff expertise, capacity, and funding. In addition, marketing and communications best practices specific to the needs of nonprofits are scarce. It's hard for many nonprofits to know what to prioritize and where to spend limited resources.
This book outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission. Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications.
Author: Sarah Durham
Publisher: Big Duck Studio
Published: 01/15/2020
Pages: 218
Binding Type: Hardcover
Weight: 0.91lbs
Size: 8.50h x 5.50w x 0.63d
ISBN13: 9781733355308
ISBN10: 1733355308
BISAC Categories:
- Business & Economics | Nonprofit Organizations & Charities | Marketing & Communicat
- Business & Economics | Nonprofit Organizations & Charities | Management &Leadership
This title is not returnable