The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your BIG Idea

Would you like to attract more high-quality customers and make a lot more money?

If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea.

In his trademark fun and entertaining style, Bishop explains:

• Why most companies will never stand out in their marketplace, and how to avoid a similar fate;
• Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories;
• A step-by-step process to brand and package your BIG Idea;
• How to develop BIG promotional ideas to attract more high-quality prospects;
• Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money;
• Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus
• Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries.

Start today to build a great business and stand out from the other penguins in your industry

Author: Bill Bishop
Publisher: iUniverse
Published: 03/15/2010
Pages: 196
Binding Type: Hardcover
Weight: 0.85lbs
Size: 8.50h x 5.50w x 0.56d
ISBN13: 9781450212021
ISBN10: 1450212026
BISAC Categories:
- Business & Economics | General

About the Author
Bill Bishop is the CEO of Bishop Information Group Inc., one of the world's leading branding, packaging, and sales-coaching companies. Over the past twenty-five years, Bill and his team of coaches have helped more than 4,000 companies make more money. He lives in Toronto, Ontario, with his wife, Ginny and their two children.

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