The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers

"A profound book about self-determination and self-realization."--Senator Cory Booker

"The Start-up of You is crammed with insights and strategies to help each of us create the work life we want."--Gretchen Rubin, author of The Happiness Project

In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.

Why? Start-ups--and the entrepreneurs who run them--are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.

These are the very same skills professionals need to get ahead today.

This book isn't about cover letters or résumés. Instead, you will learn the best practices of the most successful start-ups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to

- adapt your career plans as you change, the people around you change, and industries change
- develop a competitive advantage so that you stand out from others at work
- strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships
- find the unique breakout opportunities that massively accelerate career growth
- take proactive risks to become more resilient to industry tsunamis
- tap your network for information and intelligence that help you make smarter decisions

A revolutionary guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-up of You empowers you to become the CEO of your career and take control of your future.

Author: Reid Hoffman, Ben Casnocha
Publisher: Currency
Published: 02/14/2012
Pages: 272
Binding Type: Hardcover
Weight: 0.83lbs
Size: 8.46h x 5.77w x 0.96d
ISBN13: 9780307888907
ISBN10: 0307888908
BISAC Categories:
- Business & Economics | Careers | General
- Business & Economics | Personal Success
- Business & Economics | Entrepreneurship

About the Author

REID HOFFMAN is an entrepreneur and investor. In 1998, Reid Hoffman was a founding Board member and executive vice president of PayPal. In 2003, he co-founded LinkedIn, the world's largest professional networking service. He was an angel investor in Facebook and Zynga, and in 2009, he became a partner at the venture capital firm Greylock Partners. He currently serves on the boards of Airbnb, Apollo Fusion, Aurora, Coda, Convoy, Entrepreneur First, Gixo, Microsoft, Nauto, and Xapo, as well as not-for-profits Kiva, Endeavor, CZI Biohub and Do Something. He hosts Masters of Scale, an original podcast series. He is also the co-author of two New York Times best-selling books: The Start-Up of You and The Alliance. He is an Aspen Institute Crown Fellow, a Marshall Scholar at Oxford, and a graduate of Stanford University.

BEN CASNOCHA is an award-winning entrepreneur and author. He has written for Newsweek and appeared on CNN, the CBS Early Show, and Fox News. BusinessWeek named him one of America's best young entrepreneurs." He has spoken to more than ten thousand students and businesspeople in countries around the world.