The Tipping Point: How Little Things Can Make a Big Difference

For use in schools and libraries only. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Author: Malcolm Gladwell
Publisher: Turtleback
Published: 01/01/2002
Pages: 304
Binding Type: Hardcover
Weight: 0.90lbs
Size: 8.10h x 5.50w x 1.20d
ISBN13: 9781417665792
ISBN10: 1417665793
BISAC Categories:
- Social Science | Sociology | General

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