Description
Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But it's a shift that any financial institution can adopt and it's worth the investment because great brands all speak the same language: returns. Great brands get great returns every time.
Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands.
It's time to connect with customers and create meaningful experiences.
In Think like a Brand, Not a Bank, Allison Netzer and Liz High of Nymbus show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth, you'll learn how to shift your mindset, apply each principle, and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples, Think like a Brand, Not a Bank is a compelling look at how financial institutions can build value now and create a roadmap for the future.
Author: Allison Netzer, Liz High
Publisher: Lioncrest Publishing
Published: 08/30/2022
Pages: 182
Binding Type: Hardcover
Weight: 0.81lbs
Size: 8.50h x 5.50w x 0.56d
ISBN13: 9781544531243
ISBN10: 1544531249
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Consumer Behavior | General
- Business & Economics | Marketing | Multilevel