Description
To the Desert and Back ist eine spannende und gleichzeitig äu erst lehrreiche Geschichte über die Durchführung von umfangreichen Unternehmensveränderungen auf allen Ebenen. Sie erzählt, wie Tex Gunning, President von VdBN, einer 4 Mrd. Dollar Unternehmenseinheit von Unilever - (Firmenwert 66 Mrd. Dollar und Inhaber renommierter Marken wie Dove, Best Foods, Lipton Tea, Slimfast, etc.) - mit Hilfe einschneidender und innovativer Ma nahmen VdBN zum Marktführer gemacht hat. Die ideale Lektüre für alle Consultants, Führungskräfte und Manager, die Inspiration und Erkenntnisse aus der Praxis suchen. Mit einer Fülle von Best Practices.
Author: Philip H. Mirvis, Karen Ayas, George Roth
Publisher: Jossey-Bass
Published: 05/13/2002
Pages: 280
Binding Type: Paperback
Weight: 0.91lbs
Size: 9.00h x 6.00w x 0.63d
ISBN13: 9780470626924
ISBN10: 0470626925
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Business & Economics | Leadership
- Business & Economics | Infrastructure
Author: Philip H. Mirvis, Karen Ayas, George Roth
Publisher: Jossey-Bass
Published: 05/13/2002
Pages: 280
Binding Type: Paperback
Weight: 0.91lbs
Size: 9.00h x 6.00w x 0.63d
ISBN13: 9780470626924
ISBN10: 0470626925
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Business & Economics | Leadership
- Business & Economics | Infrastructure
About the Author
Philip Mirvis is an organizational psychologist whose research and practice concerns large-scale organizational change and its implications for a global workforce. He is the author of numerous books, including The Cynical Americans and Joining Forces, both from Jossey-Bass.
Karen Ayas is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management.
George Roth is a consultant, author, and research associate at MIT's Sloan School of Management.
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