Description
Chapter 1: Understanding kids and their experiences
- Design, innovation and the need for research - and KX, Kids Experience
- Play is a job to be done
- What to expect when you're expecting ... kids for research
- Kids research and rocket science
- The status of children i n research and i n society - and i n your own mind
- Kids: a very picky and playful audience - and research target
- A spectrum of play - and a spectrum for research
- A free-play research setup
- A directed play research setup
- A guided play - or games - research setup
- (Section on kids development to follow here)
- Global research with kids
- Research with foreign kids means working with foreign adults
- Selecting which cultures to study
- Power distance
- Individualism (vs. collectivism)
- Masculinity (vs. femininity)
- Uncertainty avoidance
- Long-term orientation
- Cognitive differences between Easterners and Westerners
- Causal attribution
- Categorization based on rules (Western) or relationship (Eastern)
- Attention to the field (Eastern) or salient objects (Western)
- Task-focus orientation (Western) and socioemotional relational orientation
- (Eastern)
Chapter 2: How (not) to ruin perfectly good research in 18 steps
- The bias chain - is bias a feature or a bug?
- Bias in the scoping phase
- For the right stakeholders or client
- The right objective or problem or pain or goal
- The right product or project
- Selection bias
- Bias during the preparation phase
- The right participants, described i n the right terms
- Sampling bias
- Description bias
- Descriptions i nherited from market research
- Skill l evel as a descriptor
- Staticity bias
- The bias of gatekeepers and professional respondents
- Doing the right things
- Consensus bias
- Right time of day or week or month
- Right duration
- Right l ocation/setting
- Using the right device
- Bias during the execution phase
- Primed/instructed right
- Primed/instructed i n the right amount
- Moderated Right
- Moderator Bias
- Biased Questions
- Leading Questions Bias
- Misunderstood Question Bias
- Unanswerable Question Bias
- Metaphorically speaking
- Question Order Bias
- Biased Answers
- Cognitive overload bias
- Consistency Bias
- Dominant Respondent Bias
- Error Bias
- Hostility Bias
- Moderator Acceptance Bias (Acquiescence bias)
- Mood Bias
- Overstatement Bias
- Reference Bias (Order Bias)
- Sensitive i ssue Bias
- Social Acceptance Bias
- Sponsor Bias
- The most dreaded answer: ' I don't know.'
- Monitored by the right people
- Bias during the analysis and reporting phase
- Analysed right
- Reported right
- Biased Reporting
- Positive reporting bias and Publication bias
- Presented right
- Hindsight bias
- Sustained right
- Actioned right
- Bias is not a bug - i t's a feature
- Further reading on bias
Chapter 3: Succeed through be
Author: Thomas Visby Snitker
Publisher: Apress
Published: 06/15/2021
Pages: 178
Binding Type: Paperback
Weight: 0.60lbs
Size: 9.21h x 6.14w x 0.40d
ISBN13: 9781484270707
ISBN10: 1484270703
BISAC Categories:
- Computers | Interactive & Multimedia
- Computers | User Interfaces
- Study Aids | Study & Test-Taking Skills
About the Author
Thomas Visby Snitker is a senior user research manager at LEGO (The LEGO Agency), and formerly the CEO, owner, and founder of Snitker Group (2005). Thomas is passionate about user centricity, research, user experience (UX), and usability. He enjoys writing and has contributed two chapters on user research around the world and on the impact of culture on user research in the book Handbook of Global User Research (2009, Morgan Kaufman Books). He's also published a book called Breaking Through to the Other Side - Using User Experience in Web, Interactive TV and Mobile Services.
Thomas is a frequent speaker at Danish and international conferences, such as The UX Masterclass, and blogs for the Danish edition of Computerworld. In addition, he serves as external reviewer at the IT University of Copenhagen, The Copenhagen Business School, The Technical University of Denmark, and the Information Science School of Copenhagen.
Before he founded Snitker Group, Thomas worked as a usability specialist in IT (at KMD), in a media agency (Mediacom and Beyond Interactive), and a web agency (Signal Digital and GreyDigital).