Description
Video is arguably the most powerful, trending mode of marketing and communication today. It drives more engagement than any other form of content out there. It boosts conversions like few other things can. It is seen as a must-have for any business both because it is indicative of their ability to keep up with the times and also because it's what audiences want. As humans in the information age become increasingly less interested in reading textual content (thanks, public schools) and more interested in quick and easy gratification and passive entertainment, video is increasingly replacing (or at least displacing) most other forms of content marketing. Here are some stats that may shed some light on this powerful trend.
64% of consumers are more likely to buy a product after viewing a video. 50% of executives look for more information after seeing a video about a product or service. 87% of online marketers are using video content. One-third of all online activity involves watching video content. Video ads make up over 35% of total online ad spend and enjoyment of video ads increase purchase intent by 97% and brand association by 139%.
Author: B. Vincent
Publisher: Rwg Marketing
Published: 06/07/2021
Pages: 24
Binding Type: Paperback
Weight: 0.13lbs
Size: 9.00h x 6.00w x 0.07d
ISBN13: 9781648303838
ISBN10: 1648303838
BISAC Categories:
- Business & Economics | Entrepreneurship
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