Description
Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your museums with the knowledge that they will be interpreted by strangers. If you ever wished for a good writer, right on staff, ready to take on projects, major or routine, here's the help you're looking for.
Author: Margot Wallace
Publisher: Rowman & Littlefield Publishers
Published: 10/06/2014
Pages: 258
Binding Type: Paperback
Weight: 0.86lbs
Size: 9.55h x 5.86w x 0.74d
ISBN13: 9781442227644
ISBN10: 1442227648
BISAC Categories:
- Business & Economics | Museum Administration and Museology
- Language Arts & Disciplines | Writing | General
- Reference | General
Author: Margot Wallace
Publisher: Rowman & Littlefield Publishers
Published: 10/06/2014
Pages: 258
Binding Type: Paperback
Weight: 0.86lbs
Size: 9.55h x 5.86w x 0.74d
ISBN13: 9781442227644
ISBN10: 1442227648
BISAC Categories:
- Business & Economics | Museum Administration and Museology
- Language Arts & Disciplines | Writing | General
- Reference | General
About the Author
Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.