Description
Written by practicing competitive intelligence professionals, A Practical Guide to Competitive Intelligence discusses the real-life problems that CI professionals encounter. The authors cover how to speak the language of your company (hint: it likely doesn't match Porter's Five Forces) and examine the skills you need to get noticed, make an impact, keep your job, and get recognized.
Author: Philip Britton
Publisher: Special Libraries Association
Published: 09/01/2022
Pages: 178
Binding Type: Paperback
Weight: 0.54lbs
Size: 9.00h x 6.00w x 0.38d
ISBN13: 9798985214000
ISBN10: 8985214004
BISAC Categories:
- Business & Economics | Consumer Behavior | General
- Business & Economics | Marketing | Research
- Business & Economics | Strategic Planning