Description
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
Author: Yu-Kai Chou
Publisher: Yu-Kai Chou
Published: 04/01/2017
Pages: 514
Binding Type: Hardcover
Weight: 2.03lbs
Size: 9.00h x 6.00w x 1.31d
ISBN13: 9780692858905
ISBN10: 0692858903
BISAC Categories:
- Biography & Autobiography | Business
- Business & Economics | Marketing | Industrial
- Business & Economics | Consumer Behavior | General
This title is not returnable