At the Crossroads

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book is told in story form, drawing the reader behind the scenes of a dysfunctional team that applies Crosley's Practice Growth Model to overcome the defects to produce a highly functional team.

Author: Gale Crosley, Debbie Stover
Publisher: Wiley
Published: 03/01/2008
Pages: 208
Binding Type: Hardcover
Weight: 1.06lbs
Size: 9.40h x 6.43w x 0.76d
ISBN13: 9780470148174
ISBN10: 0470148179
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Accounting | General

About the Author

Gale Crosley, CPA, is founder and principal of Crosley+Company, which specializes in the business discipline of practice growth. She has consulted with dozens of CPA firms on revenue growth issues and opportunities, and designing strategies and tactics for achieving aggressive revenue growth objectives. She transfers knowledge involving opportunity development, marketing, and service line management to managing partners, partner groups, marketing directors, and staff. Her approach is designed to generate optimal revenue from every aspect of the practice. Gale lives in Atlanta with her husband, Steve, and their children.

Debbie Stover is a freelance writer withextensive writing and publishing credentials. She lives and runs in St. Louis, aided by her partner, Chris, and their mostly furry family.

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