"Muhammad Ali's poetic brilliance and swagger--ignited by hype man Bundini Brown--gave hip-hop artists the template from which they forged their identities and performed their art. Hip-hop's impact on boxing, on the other hand, has not been explored--until now. [In this book, Snyder examines] the unique connection between hip-hop and the sweet science, tracing a grassroots cultural movement from its origins in the South Bronx to its explosion across the globe and ultimately into the charged environment of the prize ring. Featuring interviews with champion fighters and music legends, this is the definitive book about an enduring phenomenon and is a must-read for boxing and hip-hop fans alike"--Publisher marketing.