Bookmercial Marketing: Why Books Replace Brochures in the Credibility Age

Research studies show that the average person sees 3,000 ads a day. Truth is, they ignore these 3,000 ads. Your customers are fed up with traditional sales materials. They routinely tune out ads, junk mail, cold calls, and sales brochures-even yours. Customers want to make well-informed buying decisions, but they're overwhelmed. To cope, they desperately search for credible experts to help them make sense of this information overload. Credibility and trust have become priceless marketing assets. CEOs and marketing executives must transform their company's image, becoming the "industry experts"that customers notice and seek out. Traditional sales materials can't create this perception-but publishing a book can. To succeed in today s marketplace, you must publish first, teach second, and sell third. It's the fastest and most effective way to establish credibility, build trust, and increase sales-in that order, because that's the sequence by which prospects buy. So it ought to be the sequence you use to market and sell. And Bookmercial Marketing shows you how.

Author: Victor Cheng
Publisher: Innovation Press
Published: 03/22/2008
Pages: 180
Binding Type: Paperback
Weight: 0.52lbs
Size: 8.50h x 5.50w x 0.41d
ISBN13: 9780976462477
ISBN10: 0976462478
BISAC Categories:
- Business & Economics | Marketing | General