Brainfluence

This bookexplains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to varioustypes of marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

Author: Roger Dooley
Publisher: Urano
Published: 05/31/2015
Binding Type: Paperback
Weight: 1.00lbs
Size: 8.30h x 5.20w x 1.00d
ISBN13: 9788492921164
ISBN10: 8492921161
Language: Spanish
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Advertising & Promotion
- Business & Economics | Consumer Behavior | General