Description
You don't have a brand-whether it's for a company or a product-until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:
- What makes a good (and bad) name
- The step-by-step process professional namers use
- How to generate hundreds of name ideas
- The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.
Author: Rob Meyerson
Publisher: Business Expert Press
Published: 12/14/2021
Pages: 194
Binding Type: Hardcover
Weight: 0.95lbs
Size: 9.00h x 6.00w x 0.50d
ISBN13: 9781637423240
ISBN10: 1637423241
BISAC Categories:
- Business & Economics | Marketing | Direct
- Business & Economics | Advertising & Promotion
- Business & Economics | Consumer Behavior | General