Branding + Interior Design: Visibility and Business Strategy for Interior Designers

The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view--who you want to serve and why you do business--and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, and Martyn Lawrence Bullard.

Author: Kim Kuhteubl
Publisher: Schiffer Publishing
Published: 09/28/2016
Pages: 240
Binding Type: Hardcover
Weight: 1.50lbs
Size: 9.20h x 6.30w x 1.00d
ISBN13: 9780764351297
ISBN10: 076435129X
BISAC Categories:
- Architecture | Interior Design | General
- Business & Economics | Marketing | General
- Business & Economics | Industries | Service

About the Author
Kim Kuhteubl is an award-winning producer, writer, and Producer's Guild of America member. She's used the strategies in this book to boost the profile, media coverage, and profitability of interior design firms across North America. Follow her on Twitter @mebydesigntv.