Description
How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other "transcender" companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules.
Brands Don't Win reveals the proven, practical three-step Transcender System that leading companies use to transcend their rivals and own their markets. Learn step by step how to use and apply the Transcender System, considered by top executives to be the world's most powerful winning system for companies and their products.
Author: Stan Bernard
Publisher: Lioncrest Publishing
Published: 09/19/2021
Pages: 276
Binding Type: Hardcover
Weight: 1.00lbs
Size: 8.50h x 5.50w x 0.69d
ISBN13: 9781544522326
ISBN10: 1544522320
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Entrepreneurship