Description
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment.
This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior.
Author: Susanne Doppler
Publisher: Woodhead Publishing
Published: 08/25/2020
Pages: 236
Binding Type: Paperback
Weight: 0.71lbs
Size: 9.00h x 6.00w x 0.50d
ISBN13: 9780128177921
ISBN10: 0128177926
BISAC Categories:
- Business & Economics | Marketing | General
- Technology & Engineering | Food Science | General
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