Description
Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.
Author: Trevor A. Smith, Kenroy C. Wedderburn
Publisher: Lexington Books
Published: 11/03/2021
Pages: 166
Binding Type: Hardcover
Weight: 0.87lbs
Size: 9.00h x 6.00w x 0.44d
ISBN13: 9781793645739
ISBN10: 1793645736
BISAC Categories:
- Psychology | Psychopathology | Compulsive Behavior
- Business & Economics | Marketing | General
About the Author
Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies. Kenroy C. Wedderburn is associate professor of finance at Concord University.
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